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Alexa Toolbar Potential Privacy Risk Information

Name: Alexa Toolbar
Category: Potential Privacy Risk
Advice: Keep
Risk: Low Risk Low risk threats pose a very low risk or no immediate danger to your computer or your privacy, however these types of applications may profile user online habits, but only according to specific privacy policies stated in the applications End-User License. These types of threats generally borderline on being a threat to being a standard application that has a complex license agreement that you knowingly installed.
Description: Alexa is a free, ad-based product which installs itself into your Internet Explorer or Netscape browser. It ads a bar which has a series of links into your browser which gives quite a bit of information about each web page that you visit.

If you download and install the Alexa Toolbar Service software, which provides the Alexa toolbar, Alexa collects any information voluntarily provided by you during the installation and registration process, which can include your e-mail address as well as demographic information such as gender, age, occupation, household income, zip code and country. Alexa also collects the name of and information about any advertisement that brought you to the Alexa download. Demographic information is correlated to Web usage and shopping information collected during your use of the Toolbar Service.

When you download the software, and at times during your use of the Alexa website and Toolbar Service, Alexa transmits Alexa cookies to the hard drive of your computer. These cookies assign your Web browser a unique series of numbers, letters, or characters that enable Alexa's servers to recognize and identify your Web browser when you are using the Toolbar Service. They also enable Alexa to track and store information about your Web usage path and online shopping while using the Toolbar Service.

When you use the Toolbar Service, Alexa collects information about the websites you visit, the searches you perform when you use the "search" function, and the pages you view. This information allows Alexa to provide you with information about the Web page you are viewing and to build Alexa databases of information about related Web pages (Alexa's Related Links). Thus, for every Web page you view while using the Toolbar Service, the Alexa software transmits and stores the following information from your computer to Alexa:
·Your IP address, which may include a domain name.
·The full URL of the Web page you are visiting.
·General information about your browser.
·General information about your computer's operating system.
·Your Alexa cookie number.
·The date and time the above information is logged.

Signatures: process: alexainstaller.exe: MD5 Hash: 07bec5b6d807d55e431... process: alexainstall.exe: MD5 Hash: b9a598cd47e24e0fae0... process: alexainstall.exe: MD5 Hash: b9a598cd47e24e0fae0..
Type: Potential Privacy Risk - Many applications that fit into this category offer highly valuable services, or tools to their customers free, using marketing data collection as a way to finance the development and support of the software. While not typically considered a high-risk, we recommend closely examining the policies of the company, and the End User Licensing Agreement (EULA) to make a decision before ignoring, or quarantining this software.



Top Potential Privacy Risk Visited Pages:
Telephone Spy - 64 visits
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Random Potential Privacy Risk Pages:
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